- SMS messages have a 98% open rate
- 82% of people say they open every text message they receive
- SMS marketing click-through rates can be as high as 36%
- 60% of people say they read a text within 5 minutes of receiving it
- 86% of small businesses who utilize SMS say it offers higher engagement than email
In the 21st century, sending SMS or text messages to communicate is now the easiest and quickest way to communicate with others rather than other methods such as mail, email or over the phone.
Not just intended for personal use, many businesses and organisations across Australia are taking advantage of SMS to improve communications with customers, clients and staff.
With approximately 15 million smartphones in use across the country, there’s no better time than now to implement SMS as part of your business communications.
Find out below the top 5 benefits of SMS and how SMS can be used to help your business stay connected.
1. Improves business communications
With a 98% open rate, implementing an SMS solution in your business allows you to communicate with customers in real-time, exchanging information immediately instead of relying on other forms of communication.
2. Builds relationships with customers
Unlike an email, SMS is an extremely personalised form of communication, allowing you to instantly connect with your customers to build and maintain quality relationships. When sending an SMS, you have the option to use our mail merge function, automatically inserting fields like first name or last name into an SMS to personalise the message.
3. Increases business efficiency
No matter what industry your organisation is in, using SMS provides you with the ability to communicate information directly to your audience. Using SMS for appointment bookings, news, updates, and two-way communication, you can increase efficiency in your current business processes and eliminate manual tasks.
4. Reduces business costs
Effective communication with your customers through SMS provides your business with the opportunity to reduce organisational costs and boost business revenue. No matter what industry your business is in, SMS is the most efficient way to communicate with customers for far less than the cost of a phone call or a potentially missed email due to it landing in your customer’s junk mailbox.
5. Keeps your business connected
At Candour Communication we can provide you with an optional dedicated virtual mobile number for your business. A dedicated virtual mobile number allows your customers to easily recognise communications from your business and gives you unlimited SMS replies, so you can track and manage SMS replies in real time.